Boobie Blog

Radiologists Rally to Abolish VAT on Bras – What You Need to Know!

Healthcare professionals have argued that VAT should be removed from the cost of bras, declaring that the tax disproportionately affects women. Here's what you need to know...

IWD The History of the Sports Bra: How Women Took Charge

To celebrate International Women's Day on March 8th we wanted to share with you the story of how the first sports bra was made. It's an amazing example of how women took charge and made a big diffe...

Finding the One: A Short Story of Unexpected Love

Your eyes do not deceive you. We have written a short but romantic Valentine's Day story. One that may sound all too familiar to you...

Understanding Red-S: A Call to Action for Women in Sports

A hidden health challenge in women's sports. What is Red-S, it's consequences on fertility and why is it overlooked so often.

Navigating the Night: Empowering Women to Run Safely After Dark

How to feel empowered with practical tips and the latest insights for women running safely in the dark.

Equal Pay Day 2023: Our Continued Battle for Equality

On Equal Pay Day, explore MAAREE's commitment to gender equality, the progress made, and our ongoing Battle Bra initiative in partnership with The Fawcett Society.

Kim Kardashian's 'Skims Nipple Push-Up Bra': Empowerment or Objectification?

Being a proud feminist, I went on quite the emotional rollercoaster in the first 5 minutes of seeing her launch campaign.

My Journey of Embracing the Challenge of Going Shirtless

2022 was the year I, the owner of a sports bra company, finally dared to go shirtless in the gym for the first time. This was how I felt about it.

The Good, The Bad, and The Awkward: How Was Your First Ever Bra Fitting?

Our Instagram followers share with us their first-ever bra fitting experiences, and they are eye-opening!

Join the Debate: Receiving Lingerie for Valentine's Day

Are you for or against the ideas of receiving 'sexy lingerie' for Valentine's Day? Is it pro or anti-feminist? Have your say.

Join Our Bra Fitting Party This Galentine's Day

Celebrate Galentine's Day in style this year by joining us for a special group bra fitting event!

Shauna Coxsey - Our Pre & Post Natal PT gives her opinion

My response to Shauna Coxsey climbing her way through pregnancy. I read Shauna's article on the BBC, and it’s so great to see such an incredible athlete challenging the taboo of exercising during p...